Some 100 growers from Konkan have joined hands with Global Kokan to launch an online platform called ''Myko'', intended to promote Alphonso mangoes.
Former Union minister and Rajya Sabha member Suresh Prabhu said: "Our own developed produce needs to be identified with local geographical indication (GI) tags. The produce just doesn't need identification but also the protection of our farmers, so as to offer them a fair and best possible deal for their year-long efforts. MyKo is one ambitious step towards it from the Konkan region. This global brand of Konkan Hapus should focus on exporting mango to European markets like London, Germany along with a regional presence in domestic markets like Delhi, Gujarat, Banglore, Hyderabad."
The online platform www.mykofoods.com is a flagship project by Global Kokan, a socio-economic venture that seeks to make Konkan Alphonso or ''Hapus'', a global brand and to make the Konkan mango growers self-sufficient.
"The main focus of MyKo by Kokan Bhumi Pratishthan and Global Kokan is to ensure that mango aficionados receive the best quality, naturally ripened and GI-tagged mangoes from the Konkan''s mango belt like Devgad, Rajapur, Vijaydurg at best rates and help sustain lakhs of mango farmers. We are looking at selling 100,000 dozen mangoes overseas," Sanjay Yadavrao, Founder of Global Kokan, said.