St George horticultural company Moonrocks is diversifying once again, adding a range of direct-to-consumer garlic products to its range. The business, run by brothers Andrew and David Moon, started work on their G'day Garlic range during the pandemic last year. The new brand launched in the region in late 2020.
Now the company is ready to sell the new products to the rest of the world, with sales to begin March 8 from the G'day Garlic website.
"Garlic is a very labour-intensive crop with a high level of risk attached to it," Andrew Moon told queenslandcountrylife.com.au. "It's a real balancing act that relies on finding the perfect mix of varieties, growing environment, water and storage conditions. If all of these elements aren't aligned then failure could be just around the corner."
The new arm of the business was born out of growing consumer desire for Australian grown produce, largely fuelled by COVID-19. It was the push needed to bring the G'Day Garlic brand to fruition.
The new brand's garlic powders is quite comprehensive, with processing and packaging taking place on farm. The creation of new local jobs is also on the cards thanks to future infrastructure requirements for the business' growth.