The latest Natural Branding installation, NB 12003 from EcoMark, was put into operation for the first time in Germany in November 2020. Despite the corona crisis, lehmann natur and EcoMark succeeded in establishing Natural Branding on a large scale in the Lower Rhine region. In doing so, lehmann natur deliberately opted for Natural Branding "made in Germany" by EcoMark. Despite the Corona, production could be started in December 2020, in compliance with hygiene standards and with creative solutions.
"With the machine from EcoMark, we were not only able to increase productivity, but also expand our product portfolio," says Oliver Mader, responsible for warehouse development at Lehmann Natur. So far, limes, mangos, avocados and particularly ginger for the German and European market are marked with natural labeling. Other products are to follow. Lehmann natur can thus work actively with food retail customers to reduce packaging material without sacrificing individual branding.
Organic ginger, among other products, is now labeled in a product-friendly manner with the help of the new natural branding system.
Another advantage is flexibility. Mader: "With the EcoMark machine, production can respond very quickly to a new request or program because we can make and change all the settings ourselves." Whether logo, design or product, changes or innovation can be made in a few seconds. This is not only a step forward from the previous machine but also compared to the time when stickers or banderoles had to be ordered and produced ahead of time.
In addition, EcoMark again innovated its 3D camera system so that the two powerful 60 watt lasers can now simultaneously laser ginger, mangos and limes in crates. By using two lasers, productivity can be increased by up to 100% compared to the EcoMark NB 6003 model, depending on the product. Since the number of employees for product handling is almost the same, it increases the profitability of the machine despite the higher investment.
The latest machine from EcoMark, NB 03 series
Independence from the manufacturer
"Already after the training we were self-sufficient. If we still had a question, the EcoMark employees supported us at any time", Lehmann Natur looks back on the cooperation with EcoMark LLC.
Whether standard production, flexible adaptation of programs, marketing or promotions: the possibilities of the EcoMark NB 12003 are manifold and ensure maximum flexibility in addition to its sustainability. At the same time, they make independence from the manufacturer possible.
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