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Australian apple grower defends Pink Lady trademark

In 2019, UK grower AC Goatham developed the ‘Flanders Pink’ at its Kent orchards, in part to help boost self-sufficiency in the UK. But, just over a year after obtaining a trademark for the name, the company surrendered the brand and renamed it ‘Reveille’, the name of the traditional military bugle call.

The move seems to have originated from a legal challenge by Apple and Pear Australia Limited (Apal), the owners of the Pink Lady variety, which ferociously defends a worldwide trademark for the name. A spokeswoman for Apal last night failed to repeated requests for a comment.

However, earlier this year their lawyers forced a Scottish distillery to abandon an attempt to name a gin after the Pink Lady of Stirling Castle, a ghost said to wander around the historic site at the dead of night. Stirling Distillery launched its Pink Lady Gin last year.

Shortly afterwards, Apal’s lawyers wrote warning the company “does not tolerate use by a third party of their well-known Pink Lady brand for goods or services, in particular food and beverage products.”



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