Ukrainian - UApple Project Manager Olexander Pakhno:

‘Exports will always be attractive and promising for apple producers’

“Sady Dnipra” is one of the leading companies on the market for growing and exporting Ukrainian apples. Launched in 2016, it confirmed its adherence to prestigious international standards. The company is known not only for the high quality of its products but also for its innovative high-tech equipment.

Head of the UApple project, Olexander Pakhno, shared the company’s plans and prospects for the current year and told what trends and consumer attitudes he has been observing in the apple market in Ukraine and abroad.

Last year was a difficult one for Ukrainian apple producers. Due to challenging weather conditions in spring, there is a shortage of high-quality apples on the market for the second year in a row – the products that are most in-demand on foreign markets. Based on this, there is an opinion that prices in foreign markets will be equal to apples’ cost in the domestic market, making exports unattractive for producers.

Pakhno: "To some extent. I partially agree with this because this trend was observed at the beginning of the season (August – September), and the price on the domestic market was indeed high. However, exports cannot be unattractive since exports mean stability. Last year, there were more quality apples (Golden, Gala varieties), and the stock price was about 60 cents (per apple)."

"This year, the price is likely to remain the same, but in Ukraine, it may already be higher. Next year, when there are many better quality apples, they will be cheaper, but the export price will always be steadily high. For the manufacturer, exports is a “pillow” that does not depend on the harvest year. Some customers buy goods, and due to the received experience, we have developed our own small customer base. We know which of them is more scrupulous, who is less, and who has what requirements. This year, it will be more attractive to sell apples in Ukraine, but exports will never be discounted if we talk about perspective and foresight."

Click here to read the full EastFruit interview


Photo source: Dreamstime.com


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