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Vietnamese fruit & vegetable exporters to tap into Northern European niche markets

According to Industry & Trade newspaper Cong Thuong, Vietnamese businesses have many opportunities, especially in niche markets, when exporting fruit and vegetables to Northern Europe. Exports of tropical fruit to that region have been growing quickly in recent years, opening up opportunities for both existing and new exporters from developing countries, including Vietnam.

These developing countries account for more than 50 percent of the supply of fruit such as papaya, mango, pineapple, dates, tamarind and passionfruit imported to the market, They also provide 30 percent of avocado, figs, melons and grapes.

The EU-Vietnam Free Trade Agreement (EVFTA), which took effect on August 1, 2020, has also generated considerable advantages for Vietnamese firms, as most tariffs on fresh fruit and vegetables have been slashed to 0 percent.

Cong Thuong did add that the market is relatively small compared to others in Europe. It’s also not easy for new exporters to compete with multilateral fruit and vegetable providers, logistics firms, and packaging companies with a long presence there.


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