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Taxi firm from Leeds opens successful new ‘shop local’ online supermarket

A new, Leeds-based online supermarket delivery service has been a great success right across the UK. During the first lockdown in May 2020, the Arrow Cars workforce pretty much came to a standstill as far fewer people used its taxi service. But owner David Richmond wanted to keep his workforce busy. He decided that as people weren't using taxis, his drivers could help vulnerable people. So the firm started selling a one set fresh fruit and vegetable box, mainly to older people.

The boxes proved to be very popular and David expanded into other staple items such as meat, eggs and yoghurt. As its popularity grew, Arrow Fresh was born; an online supermarket delivery service that prizes itself on supporting local, shopping ethically and being environmentally aware. quoted Arrow Fresh's Director of Marketing and Communications, Louis Richmond, as saying: "We found that from such high demand on fruit and vegetables that we could sell more and more products. We wanted to make it a bit more of a long term project and have a specific difference from other online supermarkets so we branded the new business around the main principles of shopping locally, selling high quality niche products which can't be bought in the supermarket, while being environmentally aware.”

"Arrow Cars is still a taxi service now working as it always has been, and Arrow Fresh is now a separate, more specialised business. We deliver nearly 1,000 customers on average their main weekly supermarket shop and although this is what the main bulk of our customers use us for, we deliver smaller orders for people too."

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