Hazel Technologies Inc., a USDA-supported technology company delivering solutions for fresh produce to extend shelf-life and combat food waste, announced that Kellen Stailey Martin has joined the company as vice-president, marketing.
With more than 15 years of experience in the produce industry, Martin’s expertise ranges from marketing and product development to sales and merchandising. Most recently Martin served as vice-president of marketing for Grimmway Farms, leading both marketing and merchandising teams across North America. Prior to Grimmway, Martin held leadership roles in sales and marketing at Sunshine Bouquet, a cut flower producer in South America.
Right: Kellen Stailey Martin
In 2020, Kellen was awarded Progressive Grocer’s Top Women in Grocery. Before that, she was named Produce Business' 40 under 40, awarded PMA’s Tip Murphy Scholarship for Leadership Excellence and accepted into the Emerging Leaders Program at Thunderbird School of Global Business. She graduated with an international business degree from University of Texas McCombs School of Business.
As Hazel’s vice-president of marketing, Martin will lead the company’s marketing strategy and implementation, as well as oversee the global marketing team. She will report directly to CMO Pat Flynn and will direct all media, digital, insights, public relations, content creation and brand management.
Right: Pat Flynn
“I am extremely excited to join the Hazel team. Hazel Tech’s impressive growth to more than 160 customers is a testament to the quality and talent of the people who have cultivated this organization,” said Martin.
"We are excited to have a cross-functional leader with Kellen’s passion and drive joining Hazel,” said Pat Flynn, CMO and co-founder at Hazel Technologies. “Kellen’s multi-faceted experience in the produce industry will allow Hazel Tech to continue to mentor future leaders at our company, decrease food waste across the supply chain and increase sales for our customers in the fresh produce category.”