The Rhondda pub, Treorchy, Wales

Pub that started selling fresh fruit and veg in pandemic opens up own shop

As is the case all over the world, hundreds of Welsh businesses have been forced to diversify during the pandemic, especially those in the hospitality industry. For The Lion in Treorchy, what was originally a temporary move to sell fresh fruit and veg on a stall outside the pub has now turned into the goal of opening a permanent, zero-waste shop on the high street.

Green Valley, which will open at the former location of Cherie & Co salon on Bute Street, will, of course, sell fruit and veg but will also stock plastic-free products in a bid to bring sustainable shopping to the upper Rhondda.

The stall set up outside The Lion / Image: The Lion Treorchy

According to, the shop, which is due to open its doors in May, will also stock fresh bread, coffee and honey - all made as locally as possible.

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