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Swedish organic goods sales trend changes: Fell for two years, now on the up again

The Swedish organic farmers' cooperative, Ekologiska Lantbrukarna, has released a new report. It shows that Swedish-produced organic food sales values have risen by SEK 133 million (about €13 million). Or about 2.6 percent. That marks a change in the trend - sales had been falling for two consecutive years.

The Nielsen analytics firm compiled these statistics. These numbers were already up during last year. So, the results deviate from Ekoweb's preliminary analysis. That indicated a decrease in sales.

Sofie Sollén-Norrlin, who manages Ekologiska Lantbrukarna, says: “The Swedish eco-index shows that manly organic raw materials have increased. But Nielsen's statistics show a rise in the total sales of organic food too."

"It's increased by about SEK 340 million (about €33.8 million). That equals 3.5 percent. That's good news. We previously read that supermarket sales had decreased. Now we know that's not true."

Sweden's rising eco-index may be good news for organic farmers. Yet, organic goods' share in supermarkets keeps dropping. That's because people still buy more non-organic products. 


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