International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms has established a growing operation in Oxnard, CA.
“This is a move that aligns well with our strategy of smart, controlled growth,” said James Peterson, vice-president of sales and marketing.
With its first season in Oxnard underway, Wish Farms began harvesting strawberries mid-January and expects volume to flow into May.
Right: James Peterson.
“The Frontera will be our exclusive variety for Oxnard. Quality and volume have proven favorable and in line with our expectations,” says Darwin Reich, director of California operations.
With this addition, the company now has operations in the three strawberry growing regions of California: Salinas, Santa Maria and Oxnard.
Right: Darwin Reich
Wish Farms now has operations in three California regions--Salinas, Santa Maria and Oxnard.
“By expanding our footprint to this third region, it solidifies our position as a California grower, streamlines supply and opens the door for a more consistent brand presence west of the Mississippi,” says Peterson.
For more information:
Amber Maloney/Nick Wishnatzki
Wish Farms
Tel: +1 (813) 752-5111
marketing@wishfarms.com
www.wishfarms.com