Himachal Pradesh wants to market ginger through Safal outlets

With a bumper production of 16,650 tons in 2020 in Himachal Pradesh’s leading ginger-producing Sirmaur district, the state government now intends to market it in the National Capital Region (NCR) through Mother Dairy’s Safal outlets. The government also wants to explore marketing the crop in metropolitan cities like Mumbai, Chennai, Kolkata and Bengaluru to enable farmers to get remunerative returns. Himgiri and local varieties of ginger are cultivated in 1,500 hectares in the district that is also known the hub of garlic.

“We are aiming to double the production of ginger in five-six years that will help farmers doubling their income,” state Agriculture Minister Virender Kanwar stated this weekend. He said the benefit of ginger amidst Covid-19 pandemic to boost immunity has increased its demand, with prices in wholesale and retail markets increasing rapidly last year.

The minister said the Central government’s One District One Product initiative that aims to convert each district into an export hub, will create a boom for the ginger growers of Sirmaur, who are seeking global recognition for indigenous cultivars varieties.

Source: canindia.com

Photo source: Dreamstime.com

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