81% of Spanish consumers claim to take the packaging material into account when purchasing something; 6% more than in 2019, according to a study commissioned to Nielsen by Friends of Glass, the consumer platform that supports the use of glass in food and beverage packaging.
This study aimed to determine whether the pandemic had affected the perception of glass as regards its ecological qualities, purchase preferences or recycling habits. It revealed that 60% of the population believes that glass is the most environmentally-friendly material (up 5% compared to the previous year), and that 8 out of every 10 people perceive it as the one that best preserves the flavor; 2% more compared to the figures obtained last year.
In terms of recyclability, 55% of those surveyed point to glass as the most recyclable material, and 2 out of 3 know that glass, once recycled, becomes packaging again.
Also, the perception of glass as a natural packaging material has grown by 5% compared to 2019, thanks to greater consumer awareness about its being manufactured from silica sand, sodium carbonate and limestone (with recycled glass currently being its main component).
The latest Friends of Glass promotional campaign, carried out last Christmas, has successfully shown glass to be a sustainable packaging material, as reflected in the data collected by the Nielsen study.
In fact, 72% have considered the message very relevant when it comes to sensitizing the population, even within the context of the coronavirus, and 86% think that carrying out this type of campaigns is very necessary. Moreover, 9 out of every 10 respondents admit that it has influenced their shopping habits.