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Paolo Queruli on the current radicchio campaign

A radicchio rose of Padua for Valentine's Day

"The roses from our garden are still available, and they are perfect as gifts for Valentine's Day. "With Covid-19, everything has changed a bit, but in general, sales with loyal customers continue on a regular basis. And new destinations are also being negotiated and/or planned. The Italian market is still struggling, but the foreign ones are doing well," says Paolo Queruli, owner of La Rosa in Monselice, Padova, Italy, which in previous years organized special shipments exclusively for this occasion.

 La Rosa di Padova. Photo provided by La Rosa

"We can consider ourselves lucky. You can't buy trust, you have to gain it over the years. We have done that and we are now reaping the benefits. Moreover, we try to market our specialties in places where they are not known," continued Queruli.

La Rosa's radicchio campaign will continue until April/May. As of March, fewer varieties will be available and some will end their season early. "Based on the current analysis of the domestic market, there should be a shortage in terms of supply during the next two months. Currently there is a surplus, as consumption is lagging behind. Starting in March, for certain crops, this will be the other way around. With the resulting prices, sales are likely to fall and the market will stabilize."

La Rosa del Veneto. Photo provided by La Rosa

"The cold weather, which will start to set in over the next few days, could cause supply problems. In addition, we also have to deal with a changing political situation that might bring about a change of course. This would mean a possible economic recovery and a rebound in consumption. We are very much looking forward to that. That said, we operators depend on people and on their consumption style."

"Our radicchio assortment has a new family member. We came across a particular variety, a very beautiful one. She is gorgeous, almost enchanting," concluded Queruli.

The new entry. Photo provided by La Rosa 

Az. Agr. La Rosa di Queruli Paolo
via S. Cosma 13/c
35043 Monselice (Padova)
Phone.: +39 0429 784809
Fax: +39 0429 700886

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