The Chinese Spring Festival [12 February, 2021] is approaching. Guangdong Xuwen pineapples are selling well. This is the peak period of the sales season. The market supply volume has been relatively small in recent weeks and the price quite high. The purchase price in production areas is around 1.9-2.3 yuan [0.29-0.36 USD] per 0.5 kg. And the price is expected to continue rising until March. The Xuwen pineapples will enter the market in large volumes in March, but if the product quality remains stable, the price is not likely to fall much even when the supply volume grows.
The production conditions of Xuwen pineapples this year were similar to last year. The overall surface area devoted to Xuwen pineapple plantation is around 23,333 hectares. The annual production volume is around 700,000 tons. Xuwen county is responsible for one third of the production volume of Xuwen pineapples. Due to weather conditions, the Xuwen pineapples entered the market 15-20 days later than last year. The pineapples enter the market in February, and the supply volume grows during March and April.
Xuwen farmers harvest pineapples
The weather this year has been dry, which is beneficial for the pineapples. The product quality is great and the flavor is better than in previous years. The production volume, however, is somewhat small. The purchase price of 50%-70% ripe pineapples is around 1.5-1.8 yuan [0.23-0.28 USD] per 0.5 kg. The price of riper pineapples can be as high as 2.3 yuan [0.36 USD] per 0.5 kg. Xuwen pineapples launched the "12221" marketing strategy in 2019, and since then the Xuwen pineapple has entered markets in every corner of China. The 2021 season has only just begun and the pineapples are already available as widely as Lanzhou, Xinjiang, Anhui, Zhengzhou, and northeast China.
Source: South China+