Durian products from Hernan Corporation enter Japanese market

Hernan Corporation Sdn Bhd is one of Malaysia’s largest exporters of durian-related products. It debuted in the Japanese market with its maiden shipment arriving at the Tokyo Port mid-January. The shipment consisted of frozen Musang King and D101 durians.

The Malaysia External Trade Development Corporation (Matrade) said this was after the company had sealed an export deal via virtual business meetings organised by Matrade at the end of last year. It said the durian products would be distributed and made accessible at local supermarkets, speciality grocery stores, online operators, restaurants and others.

Matrade said Japan, being the third-largest economy in the world by nominal gross domestic product and fourth-largest by purchasing power parity, offered interesting areas of opportunities, which Malaysian companies could explore. It said Japan’s food and beverages market is worth more than RM935 billion (US$230 billion) and the opportunities available also include Halal-related products and services.

Matrade Tokyo Trade Commissioner Niqman Rafaee M Sahar said Malaysia offers a variety of quality products that adheres to the high standards and stringent market entry regulations in Japan.

According to malaymail.com, Hernan Corp currently exports to more than 12 countries, including Australia, China, European Union, Hong Kong, New Zealand, United Kingdom and the United States.

Photo source: Dreamstime.com

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