Schweppes Holdings Africa Limited’s subsidiary, Sunrise Citrus Estates, is planning to establish a 2,700 hectare citrus plantation in Beitbridge. The project is expected to create thousands of jobs all along the value chain. An Environmental Impact Assessment (EIA) is already underway.
In a joint statement, Sunrise Citrus Estates and African Sustainability Consultants, which is undertaking consultancy work for the Environmental Impact Assessment on the planned project said: “Sunrise Citrus Estates proposes to establish a citrus plantation in Beitbridge, Zimbabwe. The 2,700ha citrus plantation will create employment for local communities. The implementation of the project will enable the processing of juice for local and international markets as well as export of raw fruit.”
Sunrise Citrus Estates has contracted Toxiconsol Consultancy t/a African Sustainability Consultants to undertake an Environmental Impact Assessment including all aspects of public and Stakeholder consultation.
Recently, Schweppes Zimbabwe announced 100 percent acquisition of Beitbridge Juicing Company in a vertical integration move that saw the beverage producer strengthening its supply chain by taking control of a key raw material in the form of orange juice concentrate.
Chronicle.co.zw reports that, at the time of the acquisition, BBJ supplied Schweppes Zimbabwe with 75 percent of the company’s orange juice requirements for Mazoe Orange Crush while the remainder is imported from South Africa.