First annual philanthropic promotion a success for onion grower

G&R Farms launched its first annual Season of Giving campaign in which it partnered with Costco and Schnucks to give back during this past holiday season. The campaign began in mid-November and ran through the end of December, 2020 and raised $22,600. Each retailer chose their own local charity and the funds raised were based on a set donation amount per each box shipped during the promotion.

The Season of Giving campaign included a new secondary merchandising display, tear-off pad, stickers on all sweet onion bags along with social media and public relations activities.

“We are grateful for the generous support provided by G&R Farms through its Season of Giving campaign,” said Kristen Wild, executive director of Operation Food Search (OFS). “The impact of this donation will be felt by many struggling with food insecurity during this challenging time. It is wonderful to see companies that care about strengthening their communities.”

The Season of Giving campaign included a new secondary merchandising display, tear-off pad, stickers on sweet onion bags along with a variety of social media and public relations activities. “Our marketing efforts really paid off. Based on the previous year’s results, we had a dollar figure in mind for the donation. But the final tally far exceeded our expectations so we’re very glad to be able to donate more funds than anticipated,” said Walt Dasher, vice-president of G&R Farms. “With so many Americans experiencing personal loss and financial hardships due to the pandemic, it was important for us to support these non-profits who provide so much aid and assistance.”

A total of $15,000 was raised for Costco’s Texas Division which benefited local United Ways in the Costco Texas’ markets. United Way is engaged in 95 percent of U.S. communities and more than 40 countries and territories worldwide. It is focused on creating community-based and community-led solutions that strengthen education, financial stability and health.

For Schnucks, a total of $7,600 was raised to benefit OFS. Both OFS and Schnucks are headquartered in St. Louis, MO. OFS is a hunger relief organization providing free food, nutrition education and programs that reduce food insecurity. The agency provides food and services to 200,000 individuals monthly--one-third of whom are children-- through a network of 330 community partners in 27 Missouri and Illinois counties and the city of St. Louis.

“At Schnucks, we share Operation Food Search and G&R Farms’ desire to strengthen our communities by fighting food insecurity and hunger,” said Schron Jackson, Schnucks' director of corporate external relations. “Because the need is so great, we look forward to continuing this partnership with each organization with the shared goal of feeding those in need in our communities.”

For more information:
Heidi McIntyre
Tel: +1 (407) 222-3695
Heidi@mcintyremktg.com 
www.grfarmsvidaliaonions.com


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