The Lome Super Fruit pomegranate campaign has reached its end. "Although volumes available have tripled compared to last year, we have not managed to extend sales until April, as the abundant and constant demand meant we have had to end the season earlier than expected," reports Dario De Lisi, sales manager at Masseria Fruttirossi, the Apulian company that is currently processing the last orders of 100% Italian pomegranates.
Masseria Fruttirossi processing lines.
"We have technologies that enable us to extend commercialization until spring, but we did not manage to reach this objective last year as well. Grade availability dropped considerably compared to the previous months, yet the 2020 production has (almost) sold out already. The last shipments will depart over the next few days to reach various Italian and European big retail chains. We have registered a significant growth in the volumes exported to Austria, France, Germany, England and Switzerland. These exceptional results are proof of just how much Apulian pomegranates are appreciated not only by the domestic market, but also by international ones."
Masseria Fruttirossi processing line.
"The processing and commercialization of the wide range of Lome Super Fruit juices is proceeding smoothly. There are two versions available: "Ambient" juices include 5 versions and are pasteurized and stored at room temperature, while cold-extracted HPP juices available in 8 versions.
"The most popular are 100% pomegranate, Apulian clementine and the pomegranate/citrus fruit mix. The range is proving very popular in many retail chains, as it enables consumers to enjoy the properties of pomegranates all year round thanks to juices that are free from preservatives and added sugars."