In the 2020 edition, Macfrut Digital was extraordinarily successful for the Chinese operators. About 120 thousand views on the platform and a turnover of over 10 million dollars. For this reason, the Center for the Promotion of Agricultural Trade of the Chinese Ministry of Agriculture has asked for a one-day event specifically dedicated to the relations between European and Italian companies at Macfrut 2021. It will be held on 6 September, the day before Macfrut kicks off (see related article).
Video below with subtitles
"Over the years, Macfrut has become one of the most influential fruit and vegetable trade shows in both Europe and the Mediterranean region," said Ma Hongtao director of the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs.
"Along with the successful partnership between China and Italy, the continued deepening and strengthening of the 'Belt and Road' project, and the continued expansion of agricultural trade between the two countries, Macfrut will serve as an important bridge between the markets of Europe and China. Its high innovation capacity in the field of services related to international purchasing, trade, accurate matchmaking, will certainly make it an important platform for world-wide fruit and vegetable trades," he concluded.
Ma Hongtao's speech during the presentation of Macfrut 2021
The China Day will involve more than 100 Chinese companies as well as numerous international companies eager to propose their products and services to China. All the stands will be visible in three languages, that of Italian, English and Chinese. B2B meetings will be accompanied by an interpreting service available to exhibitors and buyers. There will also be an Italy-China Forum on business opportunities for the fruit and vegetable sector.
The China Day will be characterized by four main aspects. First of all, the number of participants has been increasing, from 87 companies in the first edition to over a hundred on 6 September. Secondly, the Agricultural Trade Promotion Center of the Chinese Ministry of Agriculture will select only premium companies, thus increasing quality. And again, a greater quantity of Chinese fruit and vegetable products on display. Finally, the chance to attend Macfrut in person, if health conditions are under control.