Valencian citrus sector will adapt to the demands and challenges of the market with new varietal map

Talking to representatives of the citrus sector, the Councilor of Agriculture, Rural Development, Climate Emergency and Ecological Transition of the Region of Valencia, Mireia Mollà, has raised the need to develop a new varietal map adapted to the market's demands; one that could serve to introduce and promote those varieties that will be more profitable for Valencia's citrus producers.

The Councilor stressed that "it is necessary to carry out a detailed analysis of the varietal situation in order to know where our strengths and weaknesses lie in terms of supply. Starting from there, we can undertake a reconversion process that leads to a rejuvenation of the plantations and, most importantly, to a varietal reorganization that responds to the market's demands and increases the competitiveness of the Valencian citrus sector."

This meeting marks the start of a series of working groups, agreed by Mollà with the top leaders of the Valencian citrus sector just ten days ago. Through these, the Council aims to establish a permanent dialogue mechanism with the sector.

"The design of a new map and the performance report should help the sector in decision-making," said Mollà, who confirmed that the administration will provide support in the identification of the varieties that best adapt to market demands.

The nursery sector and the Valencian Institute of Agrarian Research (IVIA) have also participated in this citrus reconversion board and will collaborate in the analysis and present their knowledge on citrus patterns and varieties.

Some of the new varieties identified are second season mandarins, which in addition to being more profitable will make it possible for the campaign to be extended. The study will also take into account other criteria to resolve conflicts related to varietal choice, such as cross-pollination.



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