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Malaysia: Daily sales on Lazada up 170% for local grocers

People who have recently been using their Lazada app may have noticed a new “Stay Home” icon. This is specially aimed at encouraging Malaysians to stay home and at the same time is a hub where one can find curated daily essentials and fresh/frozen groceries, amongst other things.

Since the introduction of the “Keep Calm and Shop from Home” on Lazada Malaysia, thousands of grocery stores have flocked to the site since last year. With second wave of the Movement Control Order, local grocers have become online business veterans while Malaysians have become accustomed to buying daily essentials and food online. According to Sherry Tan, chief business officer of Lazada Malaysia, the grocery category’s daily average sales has increased over 170 per cent year-on-year across 2020.

During the start of MCO last year, Cameron Farmers had to discard tonnes of vegetables due to disruption in the supply chain. Since onboarding Lazada, it has grown a loyal store following of nearly 30,000 with an average sales of 10,000kg of fresh produce each month.

Local grocer D Mart switched business model and started selling online during the first MCO. Founder Dylan Lee said he was guided by Lazada University’s comprehensive training and Lazada’s intuitive e-commerce tools. D Mart has recorded staggering sales of more than 8,000kg of fresh vegetables in a span of a month with nearly 100 per cent positive store rating from satisfied customers. It offers frozen seafood, fresh fruit, seal-packed poultry, and more.

Lazada’s specially-curated space offers over 10,000 essential items—ranging from farm-to-table vegetables, fruits, meat, seafood, and cooking ingredients, to daily necessities such as face masks, hand sanitisers, toiletries, pet supplies, and more.

Source: vernonchan.com


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