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All Pakistan Businesses Forum wants to explore horti export markets

According to All Pakistan Businesses Forum (APBF) Vice President Ahmed Jawad, Egypt provides a good case study for Pakistan to learn from as Egypt focused on capturing export markets for its horticulture commodities.

Jawad said due to prevailing situation of Covid-19 globally has compelled the world to consume a variety of fruits and vegetables, especially oranges, which could minimize ill effects and risks and enhance immunity against the pandemic. Alas, he added, Pakistan didn’t capture this opportunity.

Horticulture 2030 vision could contribute six billion dollars before national exchequer and generate employment opportunities to 1.5 million people in five years who were directly engaged in this sector, while 3 million people will get employment in this sector with in one decade.

As Pakistan yet to take appropriate pie from global cake on the account of horticulture exports; despite the fact that the global trade in horticulture had increase four times over two decades and stood at more than USD 200 billion in 2019. “Pakistan stands among the top ten citrus producing countries having a lower export than the production quantity.” Kinnow being the largest produced fruit in Pakistan in horticulture sector possesses all the potential of becoming the major exportable fruit commodity of the country, but the government yet to resolve the issues related to the Kinnow export to Iran and Afghanistan by removing obstacles and increasing fruit quality enhancement.


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