Moxxy Marketing has added Beth Adan, a marketer, SEO strategist and content creator, in the new role of marketing director to manage brand objectives and increase agency visibility.
Adan has a background in marketing, PR and content creation, most recently in the cannabis, hemp and CBD industries. She will propel Moxxy’s marketing to increase thought leadership and continue expanding audiences and opportunities in the fresh produce industry.
"Beth is a welcome and necessary addition to our team as we ramp up our own marketing," said Karen Nardozza, president and CEO of Moxxy. "We have always strived with our own marketing to lead by example and demonstrate how to achieve great results. I’m excited for Beth to be taking the helm. Her leadership qualities and previous experiences fall in sync with the goals we have for Moxxy’s reach in 2021 and beyond. She’s already making a big impact."
Beth Adan and Karen Nardozza
Adan previously ran a small farm with her husband, where they offered produce at local farmers markets, fulfilled CSA (community supported agriculture) shares and coined the term SSA (student supported agriculture)--produce boxes specifically marketed toward college students. Adan works from her home office in eastern Washington state and leads the team’s integrated marketing initiatives.
"I’m thrilled to return to the produce industry, where I have roots as a former small farmer and homestead blogger, to expand on my agriculture marketing experience," said Adan. "Having spent the past several years working to build the cannabis, hemp and CBD industries, I’m energized about the opportunities for us to stand out and grow the agency."
Adan achieved a B.A. in Strategic Communication - Public Relations, alongside a B.A. in Anthropology from Washington State University. Her anthropological experience provides a lens with which to frame her marketing and PR efforts, including a heightened awareness of strategic needs, challenges and motivations.
She began her career in beverage marketing, working in brand management at Red Bull North America, and has supported top-tier brands such as Bacardi, New Belgium and Grey Goose.