Fooditive and Frutco develop sustainable banana sweetener

"Sweetener with health potential to transform food industry"

Fooditive B.V. and Frutco AG have announced their partnership to launch the Fooditive® banana sweetener line worldwide. Fooditive B.V. reaffirms its commitment to fighting food waste and increasing sustainability, and its promise to provide consumers with the highest quality products. Frutco® is one of the largest processed tropical fruit companies in Europe, the Middle East, Africa and South America. Frutco® will be the exclusive partner to apply Fooditive production methods for bananas, and to industrially produce and distribute Fooditive® banana sweeteners, the Swiss company's management reports.

"Investing in sustainable resource management in the food industry, using affordable technologies, helps our customers minimize their carbon footprint. To further strengthen their commitment in the fight against food waste and for sustainability in the food industry, Fooditive B.V. and the group of companies around Frutco are building a continuous fermentation plant," according to Frutco AG. It will process sidestreams - from banana processing, among others, but also from other tropical fruits - into fruit extracts and sweeteners.

Left: Claudia Lauener Hofer / Photo: Frutco AG
Right: Fooditive founder and managing director Moayad Abushokhedim / Image: Fooditive BV

Conserving resources, protecting the environment and strengthening health
Frutco® has been committed to resource conservation for years - fittingly, their commitment to resource-efficient production of sustainable plant-based sweetener that can improve consumer health and minimize the CO2 footprint in the supply chain. "Years ago, we made it our mission to be 100% sustainable by 2030, to make the world a better place one step at a time, and to do our part," said Claudia Lauener Hofer, COO of Frutco AG.

"With Fooditive by our side, we are now expanding our product range and creating a new, sweet world, - a world that is more resource-efficient and healthier. We are confident that with this project we can reach another milestone to continue saving resources, protecting the environment and strengthening the health of many people," she continues.

Processing any by products
The plant will use the latest technology from Fooditive B.V.. It will enable the processing of all types of by-products from fruit and vegetable processing. "This project will be forward-looking for a better world, a world where we can use all kinds of by-products from fruits and vegetables and thereby improve people's lives. Our project with Frutco AG is a promise to deliver the product with the highest standards and the best business partners," says Moayad Abushokhedim, CEO at Fooditive B.V..

"By combining Fooditive's passion and Frutco's expertise and culture of innovation with the capabilities of key food industry partners, we are introducing products that will strengthen the future of the food industry, and make a big impact globally," Abushokhedim further describes.

Emergence of a lighthouse project
The project and production capacity will be ground-breaking for the industry. It is the first continuous fermentation for the production of sweeteners and functional ingredients. The project started in January 2021 and is scheduled to last 1.5 years, allowing the fermentation plant to go into production in mid-2022. "The new plant will create more local jobs and provide the opportunity to create healthier solutions for the food industry," the Frutco management concludes.

For more information:
Frutco AG
Claudia Lauener Hofer
Weite Gasse 26
5400 Baden, Schweiz
Tel: +41 62 849 99 60
Fax: +41 62 849 99 70

Fooditive BV
Moayad Abushokhedim
Boompjes 40
3011XB Rotterdam
+31 1 07 98 62 72 

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