Russia: Fresh berries available at much lower prices

In Russia, in January of 2021, prices for all types of fresh berries were much lower than a year earlier. In particular, imported blueberries are now sold on average 17% cheaper than the previous year, imported fresh raspberries are 30% cheaper, and blackberries are 31% less expensive than in mid-January 2020.

Over the past 12 months, the Russian ruble has lost more than 19% of its value against the dollar and 30% of its value against the euro. This has meant that wholesale prices for berries in dollars and euros have decreased by half or more.

As Peru, the global blueberry market leader, sharply increased the volume of blueberry exports at the end of 2020, the average wholesale price for blueberries, even in 2020, when the demand for this berry was very high, dropped sharply.

Peru will increase production again in 2021, as will most other blueberry producing countries. Besides, some unexpected players are appearing on the world map of blueberry exporters.


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