Morning Kiss Organic and DiSilva Fruit, part of the Arrowfarms family of companies, are shipping a variety of produce in time for Chinese New Year's celebrations, in which fruit and citrus items hold special significance. Taking place this year on February 12, Chinese New Year kicks off a week-long public holiday in many Asian countries as celebrants ring in 2021, a Year of the Ox.
Traditionally, oranges, mandarins and tangerines symbolize abundance and happiness during the Chinese New Year celebrations. Gifting these items is believed to bring the recipient good luck throughout the year, and the vibrant orange color of these fruits is associated with joy and good fortune. In addition to giving them as gifts, many families place them around the home.
"We wish all celebrants of Chinese New Year good health and happiness in 2021," says Nelly Czajkowski, sales and organic category manager at DiSilva Fruit. "We hope our citrus items will bring luck and fortune to all."
Current citrus offerings from Morning Kiss Organic and DiSilva Fruit include grapefruit, lemons, limes and navels. Specialty offerings include Minneolas, Cara Cara navels, blood oranges, tangerines, satsumas and clementines.
Employing just-in-time inventory management and delivered daily, citrus is packed to order in customizable packaging reducing loss to spoilage at retail.