Online Cherry Institute focuses on Little Cherry Disease, pollination and marketing

This year, the Cherry Institute is going virtual. According to Northwest Cherry Growers Vice President of Marketing James Michael, this year’s event will feature the same quality of information growers have enjoyed in the past, at in person events. “This is the world’s largest cherry meeting and this year it’s free and brought to you in your own home. It’s the perfect opportunity to catch up and get informed.”

The 78-year-old Cherry Institute will be held virtually on January 21st, in conjunction with WSU Tree Fruit Days.

Much of this year’s focus will be on Little Cherry Disease, which reduced the 2020 fresh sweet cherry crop by an estimated two to three million boxes. Mr Michael said the institute will feature live sessions on addressing the challenges of LCD as well as Powdery Mildew.

Other subjects include orchard bees and improving pollination, orchard systems, a 2020 season review, and domestic and export marketing updates. Visit Washington State University’s Website to learn more or to register for this on-line event.


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