United Arab Emirates (UAE)-based halal food giant AI Islami Foods has launched its first plant-based burger, claiming it tastes ‘just like beef’. The product launch – a response to the growing demand for vegan alternatives – comes at a time when Veganuary, the 31-day pledge to forego animal products, is in full swing across the world.
The new burger is made using organic non-GMO sunflower protein, fava beans, and peas, along with extracts from onion, pepper, garlic, celery root, carrot, and beet juice. It also comes without preservatives and, according to the company, is developed to appeal especially to meat-eaters in terms of taste and texture.
Photo source: Al Islami Foods