Karnataka Agriculture Minister urges growers to brand their produce

Yesterday, Karnataka Agriculture Minister B.C. Patil called upon the state's  growers to process and add value to their products before branding and marketing them. Patil said the Agriculture Department, which was hitherto restricting itself to supporting farmers till the harvest of crop, had now come forward to prepare farmers to play a role in the marketing and sale of produce. The objective behind this initiative was to ensure that farmers received the share of profit due to them, which is now taken by middlemen or businessmen.

According to Patil, the training programme would help farmers maximise their profits. About 500 farmers from different parts of the state are undergoing training at the programme, which will provide them a holistic view of food processing, value addition, and marketing potential of products.

Source: thehindu.com


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