Two weeks ago, cherry prices were still around 36 yuan per half a kilo, but many consumers have responded to the fact that recent prices of locally grown cherries have fallen below 30 yuan. In a store of a well-known fruit chain, the price of 5 kilos of 2J-grade cherries has fallen to 28.9 yuan per half a kilo. According to media reports, the lowest price for imported cherries is also approaching 30 yuan. Although the price of different varieties, origins and specifications varies greatly, there’s no doubt that there has been a big drop in the price of imported cherries this year. Even if the Spring Festival drives a certain amount of consumption, it is difficult for cherry prices to turn around.
Not only cherries but the price of some other fruits also gradually returned to a rational level in 2020. The price of Shine Muscat grapes, for example, fell again and again in one year; the overall price dropped by more than 60% compared with the previous year. In addition, the price of other imported fruits is also not as “crazy" as before.
The main reason for this is consumers' cautious attitude towards imported fruits. Secondly, younger consumers no longer care about whether the products are imported but only value the taste, and the imported fruit make them doubtful towards the quality. Moreover, whether it is winter or summer, the diversity of fruits on the Chinese market is sufficient to meet consumer needs.
2020 is a year that has a great impact on the fruit market, mainly due to the great changes in the perception of imported fruits among consumers. People used to think that imported fruit was safer to consume, but now some consumers are beginning to feel that imported food is not so safe. Under this circumstance, if importers wish to further develop the Chinese market, a substantial reduction in prices may be an option.