Clear rise in Rajasthan consumption of organic products during COVID-19

The Covid-19 pandemic saw a remarkable surge in sales of organic products in Rajasthan with 91 per cent sellers and 89 per cent consumers opting to go organic. Marketers said they have seen a substantial growth in sales of and income from organic products during the pandemic. Around 90% consumers said they felt their overall health and immunity have improved with intake of organic products, the survey by CUTS, a non-profit NGO that works on issues of public interest.

The online survey was conducted among 2000 consumers (200 in each of the 10 target districts) and 200 sellers, including retailers and distributors. The survey was conducted in October-November 2020 with 10 partners of CUTS in the 10 districts viz. Jaipur, Jodhpur, Bhilwara, Chittorgarh, Pratapgarh, Udaipur, Jhalawar, Kota, Sawai Madhopur and Dausa.

The survey showed that 46% of sellers said consumers use various online platforms for buying and 52% said that consumers directly buy from them. Among those who were surveyed, 72 per cent of consumers acknowledged that the cost of organic products is higher than non-organic but 86 per cent said that they hoped to carry on with their consumption of organic products.


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