Yesterday, Trade Minister Muhammad Lutfi has initiated digital trading platform Indonesia Store (IDNStore). Its aim is to help Indonesian products, especially those made by small and medium enterprises (SMEs), penetrate markets in China, Hong Kong and Taiwan.
The acceleration of technology use has proven to be an effective and efficient tool in promoting exports, including the provision of data and information as a basis for business decision-making, Lufti explained.
IDNStore is a digital trading platform available in three languages — Indonesian, English, and Mandarin. It is expected to enable business-to-business (B2B) and business-to-consumer (B2C) transactions between registered Indonesian business actors and potential buyers in other countries. The platform also provides live virtual exhibition features and QR codes that support virtual promotional activities.
Many thousands of Indonesian products in various categories from more than one thousand businesses have been featured on the IDNStore. The products include agricultural products, marine products, automotive products, food and beverages, clothing, health and beauty products, handicraft products, and home decor products.
In the January-November, 2020 period, Indonesia's non-oil and gas exports to mainland China, Hong Kong, and Taiwan cumulatively reached US$31.46 billion, with mainland China accounting for the largest contribution of US$26.61 billion.