UK research has revealed that only 53% of Brits are strengthening their immune systems with fruits and vegetables. Despite 82% claiming to be actively taking steps to strengthen their immunity and 66% of Brits paying more attention to their health, only 17% have given up sugary foods. About the same proportion have ditched fast food; 59% aren’t taking vitamins to fortify their bodies and 19% are still unaware of what vitamins they should be taking.
The nationwide study, commissioned by Spoon Guru, the established London-based global AI food technology start-up, showcases the ways in which Brits are attempting to stay healthy in the midst of the worst public health scare of a generation. The top foods Brits are choosing to support their immunity are:
1. Citrus fruits (48%)
2. Bananas (46%)
3. Apples (and other stone fruits) (42%)
4. Tomatoes (41%)
5. Fresh juices (39%)
6. Nuts (38%)
7. Salads (38%)
8. Eggs (35%)
9. Grapes (33%)
10. Milk and dairy products (31%)
The survey highlights the extent to which consumers are finding it difficult to navigate healthy food options within supermarkets. 79% claim products aren’t labelled clearly enough and almost a quarter (24%) say supermarkets aren’t helping them to identify nutritious products.
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