IDeA Agro has partnered with Agrintesa Cooperativa Agricola to launch an agricultural development operation that involves the construction of a new plant of yellow kiwi of the G3 variety (SunGold-Zespri commercial brand). The crop will be grown on an area of about 100 hectares in the Italian province of Latina.
The owners of the land will grant management of an additional 60 hectares of the current kiweto, which will be partially converted, in order to complete the overall production of the plant. Agrintesa, operational partner of the project with a 10% stake in the capital of Agro Gold (a specially constituted vehicle), is one of the four Italian licensees of the New Zealand company Zespri, owner of the patent rights and genetics of the Gold 3 variety and one of the leaders world-class in the marketing of kiwi.
The decision to invest in a SunGold yellow kiwi production project is linked to several factors: first of all, this variety allows higher yields and prices than the traditional Hayward green kiwifruit.
In Europe, Italy is the most suitable area and the largest producer of yellow kiwifruit and that, being a variety produced under license, the available supply will always be commensurate with the actual demand and the growth trends recorded from the market.
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