Wish Farms, an international grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, has hired Brian Deese as director of blueberry grower relations.
“Berries have always been my passion so I’m excited to bring that passion and drive to an already successful blueberry program. By continuing to develop and maintain our grower relationships in several key growing regions, we can ensure future development and success of the Wish Farms program,” says Deese.
Right: Brian Deese
Deese joins Wish Farms after 12 years in the berry industry with California Giant.
Joe Powell, vice-president of bushberry supply, looks forward to the next phase of growth. “Brian brings a lot of experience to the table. We are just going to keep building on the success we have already accomplished,” he says.
Right: Joe Powell
While strawberries remain the largest commodity, blueberries represent a substantial and growing portion of Wish Farms' business. Deese and Powell are confident that through strategic regional diversification and strictly adhering to trusted processes, the company can continue its long-term growth trend in the category.
“As Wish Farms continues expanding operationally to meet customer needs, it will be my sole focus to continue nurturing our great existing relationships with growers, while making sure we are holding true to our mission of providing berries year-round,” said Deese.