The colored variety of radicchio is always the one that receives the most interest and curiosity. Despite the pandemic, the results are encouraging for the La Rosa farm, located in Monselice (Padua) and specialized in the production and marketing of radicchio. This is the season of La Rosa di Padova.
La Rosa di Padova. Photo provided by La Rosa
"Given the current situation and looking at other companies in the sector, we are satisfied with what we have achieved so far," says owner Paolo Queruli. "At times when no other option is available, you have to learn to deal with the new circumstances and try to explore new avenues. During the holiday season the radicchio market was very slow, but this was compensated for by the foreign market. I don't know if this situation is due to an exceptionally good quality of our products this year, or if there has been just a higher demand, or whether it simply depends on different sales dynamics, but we made it".
Radicchio La Rosa at Fruit Logistica 2020
Trades are going well in Europe, less well in the United States, due to the lack of flights. "We lost all our expectations on the US market during this commercial campaign, but at least, albeit a little, we were still able to be present".
La Rosa di Padova
The highlight of this period is a radicchio distinguished by wide leaves in the shape of an open rose, with an intense red color or with hues that can vary depending on the selection. "The colored radicchio is always the one that gains the most interest and curiosity. The Rose of Padua is a niche product. It takes one hour of work to produce 1 kilogram of this radicchio.
La Rosa di Padova. Photo provided by La Rosa
"The abnormal wave of cold and frost happened in Spain, and caused by the Filomena snowstorm, will, for sure, alter all the balances. Spain is an important player in the fruit and vegetable sector where one more or less storm can make all the difference. Temperatures are also decreasing in Italy and, in the coming weeks, we can expect to see a general increase in prices. Some items will record greater growth, others lower. However, it will be a breath of fresh air for all the fruit and vegetable segment," concluded Queruli.
Contact:
Az.Agr. La Rosa di Queruli Paolo
Via San Cosma 13/C
35043 Monselice (PD) - Italy
Phone.: +39 0429 784809
Fax: +39 0429 700886
Email: info@radicchiolarosa.it
Website: www.radicchiolarosa.it