Eyethu Fruit and Veg is a new fruit and vegetable venture that has been established in Bulawayo. Its goal is to shake up the local market, challenging the traditional players in the sector.
While markets for horticultural products have traditionally been based in the city with scores of vendors thronging the CBD to order produce for resale, Eyethu is eyeing spreading to the outskirts having already opened a shop in North End suburb with another branch set to be opened before the end of the month in Nkulumane.
Eyethu manager Ms Shyleen Dube said they are also into farming although they will also be buying from other farmers. She said they intend spreading their tentacles throughout Matabeleland to ensure affordable and high-quality fruits and vegetables reach all corners of the region.
“There was talk of a decongestion plan by the local authority in light of the Covid-19 pandemic and we believe that is the future of doing business, hence opening up markets outside the city.
“We are growing a wide range of vegetables at our farming venture in Inyathi but we are also engaging other local farmers to ensure we have supplies throughout the year. We already have a dedicated distribution section that would be delivering produce to all parts of Matabeleland as we believe the region should have access to high-quality and affordable produce,” said Dube.