At all 15 stores of the Hyundai Department Store, the Apple Mango event was held. The goal was to position Peru as a supplier of high-quality and flavorful mangoes in South Korea. The initiative was organized by the Hyundai Department Store in cooperation with PromPeru, in order to promote the distinctive features of Peru's Kent Mango variety. That is why the Korean stores offered a discount of up to 30% off, as an introductory price to the market.
PromPeru highlighted the high profile of buyers at Hyundai Department Stores in South Korea, which favors the product. The promotional event was broadcast by different media outlets in South Korea.
Photo source: Dreamstime.com