Nature Fresh Farms welcomes Robert Van Der Geest as general manager to its Mexico team.
Nature Fresh Farms has financially invested in the operation of a 15-acre greenhouse with an additional 15 acres under construction, located in central Mexico. Robert will lead greenhouse operations as general manager of Nature Fresh Farms Mexico.
Nature Fresh Farms has expanded its operations into Mexico to be close to growing partners and augment its existing North American supply chain. Central Mexico’s favorable climate reinforces its ability to provide fresh produce 365 days of the year. By having full control over the operations in Mexico, the company can ensure quality and flavor.
Originally from the Netherlands, Robert first began his agricultural career in the cut-flower industry. For five years, Robert ran a cut-flower project in Mexico and following his return to Holland, he shifted to produce greenhouse growing. In 2016, he moved back to Mexico to continue managing greenhouses in the region. Robert is excited to join the Nature Fresh Farms Mexico team and will play a key role in meeting the company’s growth goals as well as building on its commitment to providing fresh and consistent produce to customers throughout the year.
“One of the first things I’ve noticed about this company is the real team environment, which is a fantastic achievement for a company this large,” shared Robert. “I’m looking forward to working with a team that is so innovative and constantly pursuing growth.”
Robert is responsible for the initial set up of the facility and taking care of personnel and operational management to ensure the facility runs smoothly while helping integrate the greenhouse with the rest of Nature Fresh Farms operations. He is thrilled about the new opportunities arising in Mexico and looks forward to acquiring more knowledge and applying it to growing.
“We welcome the addition of Robert to the Nature Fresh Farms teams,” announced John Ketler, vice-president. “With our new facilities in Mexico, we needed someone with an extensive understanding of the industry and familiarity of the region and Robert is a great fit.”