The Wuppertal wholesale market is in a state of flux. Due to the significant expansion of Jenniges, owner of the site in Varresbeck, the remaining traders will leave their rental space on Benrather Straße by the end of the month. Fresh & Cash is about to move as well. Still, the retailer's management is not holding a grudge over the termination. On the contrary: "We were reaching our limits anyway," they stated.
The number of retailers on Benrather Strasse had already been declining for many years. After the Jenniges company acquired about half of the total space, only a few tenants could find a place at the former commercial hub. "We have now been at the current location for a total of about four years: but due to the abrupt expansion of our business activities, slowly but surely the space became too small anyway. In this respect, the move is a significant step forward for us," says Fresh & Cash.
The new hall at the Vohwinkler Straße / Photo: Fresh & Cash LLC
Doubling of operating capacity
The new location is on Vohwinkler Strasse (about three kilometers from Varresback) in the district of the same name, southwest of the city. There, the ambitious retailers have about 1,800 square meters (including some 400 m2 of cooling space) at their disposal. "With this, we are doubling our total operating capacity. Moreover, this space truly belongs only to us, unlike the current situation."
Over the years, Fresh & Cash has been able to assert itself as a point of contact for restaurateurs and independent supermarkets. "For example, we buy remnants and then make good offers with good quality. During the current pandemic, we definitely lost customers in the restaurant sector. On the other hand, business with retailers continued as usual. In this sales segment, we have even been able to gain new customers."
Berry specialist with a passion
At the product level, apart from seasonal items such as Spanish citrus fruits, berry fruits of all kinds form the core competence of the young company. "We offer high-quality soft fruits all year round. Because of the closure of the hospitality industry, fewer berries are now generally being sold, yet we still have decent volumes going out."