Record potato retail sales continued from October to December 2020, the second quarter of Potatoes USA’s marketing year 2021.
All three months saw an increase in both dollar and volume sales, with the largest growth in December. Total store potato sales grew 9.3 percent in volume and 12.3 percent in value. Prices also increased for consumers by 2.7 percent, which contributed to the 12.3 percent increase in dollar sales.
While all categories, except deli-prepared sides, grew in dollars and volume sales, dehydrated potatoes saw the largest growth in both. Frozen, refrigerated, dehydrated and canned potatoes increased by double-digits in dollars and volume compared to the same time a year ago. These numbers show that consumers continued to purchase more center-store potatoes than they have in the last five years.
The fresh potato category at retail also showed a record growth of 12 percent in dollar sales and 8.2 percent in volume sales. Russets, reds and yellow potatoes made up most fresh potato sales at retail, which all increased in dollars and volume. Five-pound bags of potatoes continued to make up the majority of volume sales and increased by almost 7 percent. One-pound through four-pound bags increased the most, by more than18 percent, in both dollars and volume.
To download the total fresh potato sales report for October - December 2020, click here.
To download the total potato sales report for October - December 2020, click here.