ASAJA denounces the collapse of New Year's Eve grape prices

"Large supermarkets are bringing down the prices of Christmas grapes due to competition"

The organization ASAJA Alicante has denounced the price drops suffered by the bagged table grapes of Vinalopó, specifically of the Aledo variety. This is a flagship product during the month of December, whose peak in terms of consumption is reached on New Year's Eve. Large supermarket chains are accused of using the grapes to attract customers and boost the purchase of other products.

As pointed out by ASAJA, during the month of December, table grapes were sold in large stores for around € 2.50 / kg, and today the price has dropped to € 1.60 / kg; that is, 36% less and below the production costs.

The organization has demanded that this illegal “foul play” be stopped and has announced that legal action will be taken and that the fact will be reported to the AICA (Food Information and Control Agency).

"Large supermarkets are bringing down the prices of Christmas grapes due to competition between them regardless of production or handling costs. It is necessary to establish a sanctions regime for those violating the law to put an end to these unfair and abusive practices and to the trivialization of agricultural products in supermarkets," said the president of the Table Grape sector of ASAJA Alicante, Pedro Rubira.

Source: agrodigital.com


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