In the first 11 months of 2020, dragon fruit exports fell by 10 percent because of COVID-19. Despite this, these sales still dominated Vietnamese fruit exports; shipments amounted to more than 1 billion USD.
Still, experts say Vietnam’s pineapple growers need government help as their goods land in the market at dirt cheap prices. In Ho Chi Minh City, it would then sell for 7,500 VND per kilogramme or even 6,600 VND. This is because of the overwhelming dependence on the Chinese market. While it is now also exported to new markets such as the US, the EU, Japan, Australia, and South Korea, China still accounts for 92.3 percent of exports.
Unfortunately, this means that whenever there is any problem in the Chinese market -such as the current pandemic- the repercussions will immediately be felt in Vietnam. Moreover, it is not a favourite fruit in Vietnam.
According to the Ministry of Agriculture and Rural Development, the area under the fruit now is about 57,000 hectares and output is more than 500,000 tonnes, both 20 times up from 10 years ago. To increase the value of the fruit, achieving excellence at every step in the value chain is critical to the long-term commercial success of premium fruits, experts said.
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