Adidas has announced that it is developing a line of shoes made from mushroom-based leather. The company’s newest ‘leather’ -created using mycelium- will join the brand's line of animal-free versions of its iconic shoes, launched earlier this year as part of its sustainability initiative.
The company has detailed how this new product fits into the company’s more extensive sustainability goals: “Together with partners, Adidas is developing a new material, a purely biological leather alternative made from mycelium, and will use it for the very first time in the creation of footwear. In addition, Adidas has committed to ‘Vier Pfoten,’ an animal protection organization, to completely ban furs from the manufacturing of its products.”
Adidas partnered with the biotechnology start-up Bolt Threads to create the mushroom-leather material. Mushroom leather companies like Bolt Threads and Mycoworks boast an impressive list of partner companies and celebrity investors–both Natalie Portman and John Legend have invested–just goes to show that investing in sustainable solutions in the luxury space certainly in vogue.
Although Adidas’ newest shoes have yet to be released, once they are, all of those who have pledged to be more plant-based and active this new year can lace up knowing that they’ve accomplished not one, but two of their goals.