Summer holiday season saw strong avocado sales

Summer avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados in celebration of dad, the 4th of July and the start of a new school year. The Hass Avocado Board’s recently published Q3 holiday recap report indicated that Father’s Day, the 4th of July and Labor Day holidays all reached four-year highs. Retailers and industry leaders can use the report as they plan promotions for the upcoming year.

Key highlights from the report include:

Father’s Day

  • Avocado sales reached a four-year high of $61.6M and 55.1M units
  • Father’s Day week posted strong growth since 2017, up +24 percent in dollars and +49 percent in units
  • Seven of eight regions grew dollar sales, with Northeast at a national high growth rate of +19 percent
  • Average sales price declined in all regions across the U.S., down -17 percent to $1.12/unit nationally

4th of July

  • The 4th of July holiday bounced back in 2020 with a significant increase in volume, up +40 percent vs. prior year to 58.7M units
  • Unit sales increased by +16.9M units nationally. All eight regions saw unit growth with South Central seeing the highest incremental increase of 3.2M unit
  • Dollar sales reached a four-year high of $64.7M, an increase of +4 percent
  • Dollar sales increased by +$2.4M nationally. Six out of eight regions posted dollar increases

Labor Day

  • 2020 showed the highest volume growth rate in the last four years with an increase of +26 percent vs. prior year, bringing unit sales to 53.6M units
  • Dollar sales held strong at $53.7M
  • On average, avocado retailers saw sales of $569 per store during the holiday week
  • Per store sales were especially strong in California ($1,234) and West ($1,199) regions

The Hass Avocado Board releases a holiday recap each quarter, covering avocado sales trends for the corresponding holidays and events. For more information about avocado sales for each holiday, click here.

For more information:
Jill Netzel
Tel: +1 (818) 718-8084

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