The Lobello plum cherry tomato, produced and marketed by Caparrós Nature, has received the Flavor of the Year award for the third consecutive year in 2021. This award is granted to foods and beverages with the best taste properties, which makes this tomato one of the most widely accepted premium products in the fruit and vegetable sector.
The Flavor of the Year award is granted by consumers who take part in blind tastings carried out at Consumolab, the Ainia group study center dedicated to research and the study of consumer preferences. To carry out the tests, the products are presented without any brand identification or packaging. Each product is evaluated based on five criteria: taste, appearance, smell, texture, and overall satisfaction. Each consumer also outlines what their perception about the tested product was
The recognition that consumers granted once again to the Lobello tomato confirms "Caparrós's commitment to supplying the most demanded fruits and vegetables in the market." For more than a decade, Caparrós' strategy has revolved around the constant search for the best flavor and quality, expanding its catalog of premium fresh products and marketing its gourmet products under the La Gergaleña brand," they said.