In the last week of 2020, the range of exotic fruits and vegetables increased noticeably in Moldovan retail chains. The product line had grown by at least 20%. However, despite appearances, such promotions are explained not so much by a significant demand for exotic goods, but by retailers’ attempts to gain a competitive advantage and to lure more customers to their supermarkets.
Store managers of large supermarket chains have stated that the Moldovan buyer is quite conservative in his food preferences. This observation is also quite applicable to expensive exotic fruits such as the Vietnamese dragon fruit (pitahaya), Colombian goldenberry (physalis), Chinese feijoa (Acca) and ziziphus (jujube), Israeli kumquat, and Caucasus medlar. With certain reservations, off-season melons (Netherlands) and some grape varieties (Peru and Chile) can also be classified as exotic. Asparagus has not become yet familiar and figs and dates have somewhat lost their former popularity.
Supermarket marketers in Chisinau are sure that the main reason for low demand is high prices. The high price tag for exotic fruits is explained by weak demand and high costs like transport costs. As practice shows, even on holidays, Moldovan consumers allow themselves more traditional foreign fruits such as citrus fruits, bananas, kiwis, and pomegranates.
According to retailers, the exotic product group is used in trade exclusively to expand the product line.
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