New potato campaign celebrates “the little things”

It was the little wins, the little celebrations, the little things that helped people get through an unparalleled year in 2020. And those little things inspired the newest Tasteful Selections® campaign.

“Our campaign was inspired by our employees, essential workers of all kinds, communities who banded together and — of course — our small, bite-size potatoes,” said Tim Huffcutt, vice-president of sales and marketing operations. “Despite the challenges our team and families faced, it was the little moments of reliably showing up, problem solving and resiliency that helped everyone persevere.”

“We were inspired during a year of unprecedented challenges and demand for our product by the positive attitude and flexibility of our team members,” Huffcutt added. “We experienced a successful growing year and observed our community’s first responders and healthcare workers rallying during a time of great societal need. We want to acknowledge and celebrate all the little things people do daily to forge ahead and embrace life.”

Throughout the 2021 campaign, Tasteful Selections will appreciate all the little things with prize giveaways and monthly opportunities to win free potatoes. New content including recipes and meal prep videos from users as well as Tasteful Selections will be released throughout the year.

On the first Friday of every month, Tasteful Selections will feature consumer-made Tasteful Selections bite-size potato recipes. By tagging Tasteful Selections on Instagram, consumers’ bite-size potato recipes can be featured on the Tasteful Selections website, social pages and win free potatoes in the newest potato giveaway, #FanFeatureFriday.

For more details, visit here.

For more information:
Tim Huffcutt
RPE, Inc.
Tel: +1 (800) 678-2789
tim.huffcutt@rpespud.com 
www.rpespud.com 
www.tastefulselections.com


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