Long-time berry industry executive Felipe Juillerat has joined the advisory board of global fresh fruit company Terra Exports.
Juillerat, best known for his prior role as chief commercial officer of Hortifrut, assumes a general advisory role on the board starting this month.
Juillerat has more than 27 years of experience in the berry industry, including 20 years at Vitalberry. Following that, he joined Hortifrut in 2013 until 2019. Juillerat also held the title of president of the Blueberry Committee of Chile-ASOEX until late 2019. His understanding and experience in partnerships, acquisitions and corporate branding in complex markets such as the Americas, Asia and Europe will support Terra Exports’ goals of becoming one of the largest fresh produce companies worldwide.
“Felipe joining our company in a board/advisory role is a tremendous step forward for us,” said Nils Goldschmidt, CEO of Terra Exports. “His guidance will be key to catapulting us into the next phase of our company, which is building a roadmap to becoming one of the top fresh produce companies in the world. Having him on board will give us the edge we’ve been eager for since the start of Terra Exports.”